For Changemakers, Thought Leaders & Authors
Thought leaders and changemakers take a stand for those things that need changing in our world. We distill your why into your story strategy, verbally and visually. Through a creative, strategic process we transmute why you do what you do into connection with your audience. Creating connection gets people on board and facilitates change. Together, we create the conditions for making a positive impact. It starts with deep listening and inspired creativity.
Not sure where to start to cut through the noise? With Story Strategy, we clarify your purpose and vision. The more clear, authentic, and consistent your vision is, the more impactful your connection is with your audience. We understand that writing the script comes before the movie can be made. Through a filmmaking-inspired process we’ll work together to map out your vision and amplify your message.
The deliverable: your message strategy will be your set of visual and verbal guidelines for communications on any platform.
For changemakers writing their message into a book, we help you craft your writer’s platform, what every publisher needs you to have compellingly in place.
Changemakers writing their message into a book who need guidance on story structure, and how to take a book’s core issue and attendant themes through their individual arcs in a satisfying way. What to weed out, what to include, and how to create an emotional landscape that resonates at the right frequency for your message.
For authors with a deadline working on the next draft of their manuscripts who need help staying on track, on time, and on message.
Your mission translated into compelling web based story telling for the people you seek to reach, artfully executed and UX driven. Completely, easily updated and managed by you once it's designed and built.
Need help curating, editing or creating message aligned content? No problem, we’ll work together to get you any needed content.
Photography & video
Lana recently completed an entire overhaul and rebuild of our school website and it is simply amazing. She had fantastic ideas that complemented and refined what I envisioned and is easy to communicate with. Her ability to be flexible with our timeline when we encountered unexpected interruptions and gently keep us on track was something I had never experienced when working with other designers, she is a gem! From design to copy to photography, she can deliver the whole package, truly a “one stop shop”. We couldn’t be more pleased with the beautiful final result that represents our school so well and have gotten 100% positive feedback from our audience.
-Joy Winters, Casa Montessoir Head of School
As a small business owner, actualizing my website was one of my biggest challenges. I worked with two other website designers before meeting Lana. After about a 15 minute conversation I knew she was the one to execute my website and amplify my brand identity. She took the time to LISTEN, ask the right questions and stick to her point of view when she felt strongly about the direction. Lana researched others in my field and educated herself in the nuances of what I do…no other “designer” had ever given my project that level of dedication. I put the word designer in quotes because she is so much more than that. She brought ideas and concepts to the table that I had not thought of and is very detail oriented. I have since hired her for a second website. I whole heartedly recommend her and done so to several of my friends who had the same wonderful experience. -Carrie Moss, MOOD by MOSS & MOSS Energy Medicine
As I prepared to approach publishers, I realized I needed help creating a public brand/identity that expresses who I am to the audience I want to attract. Lana led me through a very thorough branding exercise that resulted in a visual identity and website that feel authentic to me and the book I'm writing. It was exhilarating to see the results come alive.
In addition, after I received excellent notes from the book editor with whom I'm working, I hired Lana to assist me in the arduous task of addressing the 162 notes that ranged from "change the title" to the reconsideration of substantive thematic material. Lana organized the notes in a reasonable way, sensitive both to my emotional and practical bandwidth. She set up a schedule for me to address all the notes within a specific, 16-week time frame, and held me accountable through weekly phone meetings during which we reviewed all my changes against the editor's original requests. As a result of this simple, coherent system, I was able to manage the work every week and meet the overall goal to complete the project on time. Lana's skill at holding me accountable to my goals through the highly volatile terrain of my memoir is quite remarkable. In addition, she brought her emotional intelligence, and tremendous talent as a story architect, to bear upon this project. Her unique and effective methodology helped in ways I now recognize as crucial to my story’s authenticity.
Further testimonial was the response from my editor after I submitted the revised manuscript. The editor said she had never seen a writer work through her notes with such commitment and vigilance, and the results were evident on the page.
I highly recommend Lana as a collaborator on all fronts, from the brand identity work to the writing support role. Her empathy, spirit and creativity exceeded all my expectations. -KB